Mission

MABLE’s mission is to deliver beautiful, non-toxic products made from natural and sustainable materials to prevent plastic waste. We aim to provide consumers with everyday alternatives that do not compromise quality or effectiveness and are healthier for both them and the planet. MABLE’s dream is to inspire and create a community of like-minded individuals, igniting a movement.

Every year billions of used plastic toothbrushes, plastic cotton swabs and floss containers end up in landfills, polluting our environment and harming wildlife. Most plastics will never biodegrade, and sadly every plastic toothbrush that has ever been made...still exists! 

A MABLE bamboo toothbrush sitting on a backdrop of found ocean plastic in various blue colors

Crazy, right? We think so.

 

And that’s why we —Alexey, Emma, and Gilmar—teamed up to create MABLE®. The first product launched was a super-stylish and eco-friendly toothbrush with a 100% biodegradable bamboo handle. Now,  MABLE® offers toothbrush travel cases, cotton swabs and refillable dental floss containers and their refills. 

Mable brush founders Alexey, Emma and Gilmar

MABLE® is headquartered in San Francisco, California and our products are ethically made and sourced in China. MABLE® products are ethically produced in facilities that are audited by 3rd party services ensuring they align with the company's ethical, quality and sustainability standards. MABLE® also strives to source materials that are either fully compostable or reusable for products, to prevent plastic waste going to landfill. The bamboo used for MABLE® toothbrushes and travel cases is responsibly sourced and  it is certified by the Forest Stewardship Council. The toothbrush handles are certified by the USDA's BioPrefered Program as 100% Biobased and can be composted after use, along with MABLE’S other compostable products like cotton swabs or zero-waste silk dental floss. 

MABLE company in San Francisco

MABLE® works to give back to the community and environment through their Buy-Give-Teach program: The company works with schools and educators locally in San Francisco and the United States to create awareness around environmental problems, and to communicate the power of conscious consumption. Read more about the Buy Give Teach program here!

 

Mable products, sustainable products